Experience:
Inizio Evoke - Associate Creative Director (2024 April – Present)
In this role, I am one of the lead writers for our NNI clients, leading work streams across digital .com, video, email marketing campaigns, and more.
Marina Maher Communications - VP, Copy Supervisor (2019 October – Present)
Elevating brands to new heights, I have worked across healthcare and consumer brands such as J&J, Novartis, Merck, Pfizer, Teva, Sanofi Regeneron, Alnylam, Amgen, Gelesis, P&G, Phathom, and more. My approach involves tapping into the power of storytelling to connect brands to audiences; consistently breaking down barriers to spark conversations and create lasting impact.
Area 23 - Senior Copywriter (2017 October – October 2019)
In this role, I worked on HCP-facing brands including Xofigo (prostate cancer), Perseris (schizophrenia), and Arikayce (MAC lung disease). From convention booths to website pages and e-mail marketing campaigns, I crafted compelling narratives that engaged HCPs to learn more.
DDB Health - Copywriter (2016 October – October 2017)
In this role, I worked on HCP-facing brands including Revlimid (del 5q MDS and MM), focusing on website content and an HCP education experience. Recognition came in the form of a nomination for Omnicom's Emerging Stars Program and the creation of an award-winning children's holiday book, "A Wish for Good Health."
Sleepy’s, The Mattress Professionals - Marketing Copywriter (2015 July – September 2016)
Before healthcare, I was a marketing copywriter for Sleepy's Mattress where I infused creativity into print and digital ads, website product descriptions, and even composed a new company jingle for TV and radio commercials.
Elenis - Copywriter (2013 September – 2014 September)
I served as the lead copywriter for Elenis, New York’s nut-free bakery, lending my voice to the blog and social media accounts.
Forbes Travel Guide - Consultant (2012 September - June 2013)
My consultancy at Forbes Travel Guide involved writing articles for the website, Startle.com, and line editing extensive reports for 4 and 5-star-rated properties, restaurants, and spas.
The Independent Newspaper Group - Reporter (2011 - 2012 October - August)
Reporting for an 80,000-circulation weekly, I covered features, profiles, breaking news, and various stories catering to various Boston neighborhoods.
Freelance and Internship Experiences:
From a satirical piece featured in The New Yorker, to lifestyle and travel articles appearing in Time Out - Dublin, Men's Health, Fodor's Travel, Forbes Travel Guide, to internships at Maariv Newspaper in Tel Aviv, Israel, and The Boston Herald in Boston, MA, my journey has been marked by versatility and a thirst for diverse experiences.
Education:
The New School for Public Engagement - Master of Science, Media Management (Graduated December 2014)
Eugene Lang College: The New School University for Liberal Arts - Bachelor of Arts in Liberal Arts (Graduated May 2011)
Major in Journalism, Minor in Literary Studies.
Skills:
Fluent in English and proficient in French, I am a writer with a global perspective. Proficient in The AP Stylebook and equipped with advanced knowledge of InDesign, Quark, and Microsoft Office, I bring a blend of traditional and modern skills to the table. My social media prowess extends across Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Wordpress.