If Words Could Heal

Hello, I'm Sasha Mishkin—a dynamic and accomplished healthcare copywriter with a passion for crafting narratives that captivate and resonate. With a penchant for precision and an unyielding commitment to excellence, I bring over a decade of diverse writing experience and conceptual thinking to brands and their audiences.

How I Work

Create with Kindness

In my work, 'human first' is not just a philosophy; it's a commitment to infuse empathy, relatability, and genuine understanding into every aspect of the creative process.
From kick-off to production, I am a collaborative team-player who crafts impactful copy from concept to campaign launch.
In overseeing direct reports, I offer strategic leadership and foster mentorship, ensuring a collaborative and growth-oriented environment.

Solutions-Oriented

I partner with Account colleagues and engage with clients to deeply understand goals and preferences to become a trusted creative partner.
With a digital-first mindset, I bring deeply insightful and delightfully disruptive ideas to the table that win out on client and pitch assignments.
A strategist in creative clothing, I focus on thinking audience and objective first to both better impact client business and conceive of more purposefully disruptive ideas.

Ahead of the Trends

I stay on top of industry trends, emerging technologies, and changes in the healthcare and advertising landscape to inform and enhance creative strategies.
I actively seek opportunities to integrate innovative technologies and storytelling techniques into creative approaches.
A creative edge that's compliant is my go-to strategy to ensure that all creative work aligns with industry standards and compliance requirements for med-legal review.